Today we have Invideous cofounder Jack Thorogood with us today. Invideous is a new platform that promises to redefine the user experience in online video. Jack is with us today to talk about educational technology and Invideous.
1. Tell us a bit about yourself and how you got involved with invideous.
I’ve been working in the interactive online video sector for four years now; doesn’t sound like long but the space has seen a lot of changes over this time period. My first role in interactive video was as Head of Commercial for a company selling an interactive video advertising proposition to large FMCG companies such as Unilever and Proctor and Gamble. I started Invideous at the end of 2008 to explore a number of the more exciting opportunities in the interactive online video space that weren’t deemed core for my then employers.
2. Can you tell us a bit about your Social Playhead feature and how it improved the user experience in videos?
Our Social Playhead is a fantastic tool for enabling users to get a sense of ‘shared experience’ whilst watching an online video. This is having a tangible effect in terms of increasing dwell times on publisher video. The Social Playhead comes with an in-video instant messenger clients so viewers who are watching a video together can chat in real time about it.
3. How do you think this technology can be applied for educational technology?
From an educational standpoint, the technology allows a tutor to monitor a student’s process within an video and to answer questions as they arrive in real time.
4. What can we expect from invideous from the future?
We have an addition to the Social Playhead which will enable large groups to view simultaneously in a more organised, synchronous manner and take shared viewing an important stage further. We will also be moving many of our current social tools out of ‘in-player’ and onto mobile for better dual-screening.
We have some important upgrades slated for our pay-per-view platform too, which is the mainstay of our business.
5. What other technologies in the educational space personally excite you?
The opportunity to charge for quality educational video content is a big deal for us. We have many publishers and prospective publishers in the education sector who are using our platform to successfully charge for their often niche and specialist – but always valuable – content. This is something which is going to increase massively over the next few years.
The use of AI (artificial intelligence) in the educational space is also an awesome proposition.
Thanks for talking to us Jack! Again, you can find invideous here. For more information on how to change online education, see Udemy’s main site here.









